For your home services business to enjoy success, you need to have a unique and robust marketing strategy. Marketing a service-based business can be challenging and requires a different approach to marketing a product.
When marketing your home services business, you are marketing your ability to offer quality and professional home services. Therefore, it would be best if you have a good reputation. It is unreasonable to market your services when people know you are unreliable and unprofessional.
People are always looking for a good home services business. Your marketing strategy should ensure that they hire you instead of your competitors. To achieve this, you have to connect with them. Here are tips on how to market your home services business.
Ensure That Your Site Is Mobile-Friendly
When it comes to SEO, mobile-friendly websites have a better chance of ranking higher on SERPs than those that aren’t. Furthermore, many people use their mobile devices to access the internet.
If your website isn’t mobile-friendly, there is a good chance that the user will seek similar services from your competitor. To avoid this, you can upgrade the site or launch a better site. There are plenty of tools that can help you figure out if your website is mobile-friendly.
Create a Referral Program
Referrals are arguably one of the best ways to secure new clients. When your past clients are satisfied with your services, they are likely to tell their friends and relatives about your home services business.
Since people trust referrals more, there is a good chance they will try your services.Even though most of your clients give referrals verbally and upon request, it is better to create a referral program. Additionally, you can offer rewards and discounts for every referral.
Make Good Use of Social Media Platforms
Even though the purpose of social media platforms is to socialize, they are also useful marketing tools. If you are using social media to market your home services business, you should maintain an active presence. You can achieve this by posting now and then or by liking and commenting on other users’ posts.
Ensure that all the contact information on your social media page is up-to-date. You can also include relevant details about your business, such as location, working hours, services offered, etc. If you find managing your social media accounts daunting, do not worry. There are plenty of tools that can help you do that.
Email Marketing
Email marketing is arguably one of the most effective ways to earn new clients. Unfortunately, it is not as easy as it sounds. You have to design templates, send emails regularly, and handle the database. Moreover, there is a fifty-fifty chance that the recipient will open and read your email.
Alternatively, you can outsource the task to a third party. As a result, they will design, write, and send emails on your behalf. You can also use automation tools to help you build a consistent email presence.
Ensure That You Have an Accurate Email List
For effective email marketing, you need to have an accurate email list. It doesn’t make sense to have a huge address book, and only a small percentage of the emails are valid. It is therefore advisable to regularly clean up your email database and delete duplicate, undeliverables and incorrect email addresses.
An accurate email list ensures that your email is delivered and not flagged as spam.
Blog about Your Services
When you blog, you provide your clients with useful and relevant content related to your business. It is advisable to create content regularly to give your clients a reason to visit your site often.
When creating a blog post, ensure that it is unique, relevant, and free from grammatical errors to rank higher on search engines. Do not over-stuff keywords.
Ensure That Your Site Has a Responsive Web Design
Responsive web design makes it easy for users to access your website from any device they are using, whether a mobile phone, a laptop, or a tablet. As a result, visitors to your site can browse your website, research your services, contact you, and fill forms.
If your site is not compatible with various devices, the user will not hesitate to visit your competitor’s website.
Engage With Your Clients
Another way to successfully market your home services business is to engage with your clients. When you engage with your clients, you increase brand awareness and customer loyalty. As a result, they will always contact you in case of anything.
You can engage with them on social media platforms or community events. You can also answer any queries that they might have.
Partner With Professionals
Marketing your home services can be challenging. It is because the marketing world is always changing. For instance, technology is changing how business owners market their businesses. Therefore, you must partner with other professionals to help you with blogging, social media marketing, search engine optimization (SEO), and web design.
Display Your Professional Affiliations
When homeowners hire you, they expect you to get the job done. Displaying your professional affiliations on your websites can set you aside from your competitors. It also proves that you are reliable and experienced. You can display your licenses and any other relevant certifications.
The above are tips on how to market your home services business. As a result, you will increase your customer base, and your business will experience growth.
